Celebrating LG’s 20 years of Life's Good with
aheart touching Video
Strengthening bonds with its
consumers further, LG’s digital video tells the tale of every Indian home
New Delhi, May 10, 2017 — On the special occasion of its 20th
anniversary in India, LG has rolled out a unique video that showcases
brilliantly how dreams come true with LG. The digital video tells the tale of
every Indian home and LG’s products being an integral part of the consumers’
journey. The brand has always been the most preferred by Indian consumers and
with its unique initiatives it continues to leave a mark on our lives. LG has
not just sold products but the dream of a better lifestyle to all its consumers.
The story idea of the unique video (http://bit.ly/LG_AstronautFilm) is
heartwarming and very familiar.It is told through an inspiring story of a
single mom and her daughter who goes on to become an astronaut. It traces the
journey of a girl from the year 1997 to 2017. The Mother wants her daughter to
become an astronaut after watching the inspirational journey of the famous
Indian astronaut, KalpanaChawla on LG Golden Eye TV. Infact, the LGTV is one of
the things which her mother sells to make money for her daughter’s dream as one
of the all precious things to her which are sold. As they move onward,they realize that LG’s
presence is always a part of their surroundings. The little girl, with her
dedication goes on to become an astronaut, just like her idol. While she
undergoes rigorous training, she is always surrounded by LG’s wide range of
products for her comfort and care. The video ends with the girl, who is now
grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a
gesture for her sacrifices. With this story, LG reiterates how itis part of
consumers lifestyles and not just a product manufacturing company.
Mr. AmitGujral,Head Corporate Marketing, LG Electronics Indiasaid,‘’LG’s20-year
long
presence in India has been remarkable. Today our consumers don’t recall us just
asa brand, but a trusted partner that has been an integral part of making their
lives
better.LG has always struck the right chords with
its consumers and taken unique steps to make their aspirations a reality.Almost
every Indian will be able to associate with the digital video, as per our
belief of being part of almost every Indian home. As a company, we base our
initiatives on customers’ insights and this video is dedicated to honour
consumers’ dreams. LG will continue to develop innovative &breakthrough
products that will make the lives of consumers more convenient.A big thank you
to all our Indian consumers.Their trust in us gives us inspiration to deliver
our best each time and continue to live the Brand Promise - Life's Good”
The video is truly an innovative means of
celebrating the 20-year long bond between LG and its consumers. It reminds us
in a unique way how dreams have and continue to come alive with LG.
LG has always been a companion along the journey of
its consumers and this commercial dedicates a strong message in this direction.
LG has truly been an integral part of every Indian’s dream.
The video will feature across LG’s website and other
digital platforms including thesocial media channels and can be viewed at http://bit.ly/LG_AstronautFilm
About LG Electronics India Pvt Ltd
LG
Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South
Korea was established in January 1997 in India. It is one of the most
formidable brands in consumer electronics, home appliances, IT hardware and
mobile communications space. In India for a decade, LG has earned a premium
brand positioning and is the acknowledged trendsetter for the industry. LGEIL's
manufacturing unit at Greater Noida is one of the most eco-friendly units among
all LG manufacturing plants in the world. The second Greenfield facility is
located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air
conditioners, washing machines, refrigerators, and monitors.
