As
the football World Cup fever started to set in this, here at Yahoo we were
primed and ready to keep our users abreast of the action as it happened.
Through original videos, in-depth stories, and a unique, honest and outspoken
voice from Yahoo Sports global football ambassador, José Mourinho and local
football experts, Yahoo was one of the most exciting daily digital destinations
for fans across the globe during the tournament.
·
Yahoo Sports site covered every aspect of the World Cup, including pre and
post game analysis from our experts, fan views and opinions from outside the
stadiums.
·
Some of the key features include:
o
Interactive
timeline - a
multi-purpose piece of magic that acted not just as a visual chronological
summary of the match, but also as a navigational aid to the detailed commentary
below, and a quick and easy way to jump into the most interesting moments of
the match, like goals, cards, and substitutions so users can skip to the
action directly.
o
We
added lots of stats oriented info-graphics
§ Game level, team level, player level stats
§ Donut graphs, pitch view, and goalmouth
views
§ Interactive heat maps
o
Contextual
Insight Cards
§ Brings the moment alive with infographics
around the situation (for eg, a substituation, penalty)
§ Formation views of the teams, giving users
tactical insights into the match
§ Deep stats about every player during a match,
team profiles, player profiles
·
We
partnered with José Mourinho, the
manager of Chelsea FC and world renowned coach, to be our global football
ambassador– users can watch José Mourinho’s regular video commentary throughout
the tournament on Yahoo and on José’s Tumblr blog. The
world-renowned coach is giving his exclusive insight and opinion throughout the
World Cup on Yahoo.
·
Yahoo Sports app – users could download the Yahoo
Sports app on iOS and Android devices in order to find out all the latest
sports news as it breaks. A lightning-fast source of sports scores, news and
stats which can be personalized according to users’ favorite teams, the Yahoo
Sports app is bursting with in-game, team and player stats. The app has a video
channel which will include videos of José Mourinho’s commentary throughout the
tournament. With one unified Yahoo login across all screens (mobile, tablet and
PC) and a visually stunning intuitive design, it offers a simple and fast user
experience.
·
Fantasy
World Football Pick’em – a game where users could pick the World Cup
teams they think we’re going to win. Users could play the game as individuals,
create a private group to compete amongst friends, or join a private group. All
users regardless of language were a member of the Overall Group competing for
the overall high score. Users could keep making picks during the World Cup up
until before the start of each game. Points were awarded for picking the winner
of each game and bonuses were given for guessing the correct score of a game.
Points and bonuses increase each round. Point standings were tracked in each
group. The user with the most points at the end of the tournament wins their
group.
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